Vision: A compelling and inspiring image of a desired and possible future that an organization seeks to achieve. A vision represents an organization’s hope for the future and inspires commitment.

Adapted from: http://www.cdc.gov/od/ocphp/nphpsp/PDF/Glossary.pdf

Mission: The unique purpose of an organization. The mission is a current profile of the organization and differs from the vision which describes the desired future.

A mission statement describes this purpose and serves as a guide for decisions, activities and outcomes. A mission statement answers the question, "Why do we exist?" You can think of a mission statement as a combination of what your organization does and how and why it does it.

Adapted from: http://www.cdc.gov/od/ocphp/nphpsp/PDF/Glossary.pdf

Stakeholders: All persons, agencies and organizations with an investment or “stake” in the health of the community and the public health system. This broad definition includes persons and organizations that benefit from and/or participate in the delivery of services that promote the public’s health and overall well-being.

Adapted from: http://www.cdc.gov/od/ocphp/nphpsp/PDF/Glossary.pdf